Benefit Cosmetics is a delightfully playful beauty brand founded in 1976 by twin sisters Jean and Jane Ford in San Francisco. With their irreverent spirit and memorable packaging, the brand has become the world’s #1 brow specialist, while also offering an expansive range of makeup and skincare that’s fun, fearlessly feminine, and designed to make women feel great. Beneath the humour and whimsy, Benefit stands firmly on innovation and empowerment—creating iconic products like the Benetint lip-and-cheek tint and The POREfessional primer, all while staying true to their motto that “laughter is the best cosmetic.”