Empowering the Next Generation: Women Supporting Youth Entrepreneurship

Empowering the Next Generation: Women Supporting Youth Entrepreneurship

At WomenIN, we believe in the power of connection—how one conversation, one opportunity, or one woman showing up for another can shape the future.

This same spirit lies at the heart of youth entrepreneurship. Across the continent and beyond, young people are daring to create, disrupt, and lead. But behind so many of these bright ideas and bold ventures are women—mentors, leaders, funders, and supporters—who are quietly (and sometimes loudly) cheering them on, opening doors, and saying, “You’ve got this.”

And that changes everything.

Youth entrepreneurship is not just a trend—it’s a movement.

Today’s young people are more purpose-driven than ever. They’re building apps to improve education in rural communities, launching eco-conscious fashion brands, and designing tech solutions that solve real social challenges. They’re not waiting for permission. They’re building the world they want to live in.

But even the boldest ideas need support. For many youth entrepreneurs, especially those navigating under-resourced environments, the journey can feel isolating. That’s where women come in—not as saviours, but as partners in possibility.

Women as mentors: showing what’s possible by being present

There’s something powerful about hearing, “I’ve been there too.” Women who have walked the path of building businesses, navigating failure, and growing through it all, are now reaching back to guide the next generation. These mentorships aren’t always formal—they often begin as a coffee chat or a DM reply—but the impact is lasting.

It’s the kind of support that says: “You’re not alone. Keep going.”

Women-led platforms and programmes are creating the space for youth to thrive

We’re seeing more and more women establishing spaces where young entrepreneurs can learn, collaborate, and grow. From incubators led by women in tech, to community programmes run by women in rural areas, there’s a rising wave of women building the very structures young people need to succeed.

They’re creating rooms where young entrepreneurs don’t just have a seat at the table—they feel like they belong there.

Women investing in youth is investing in the future

Let’s talk about the money. More women are stepping into investment spaces and asking: Who’s missing from the funding conversation? Often, it’s youth-led ventures—especially those outside traditional networks. Women investors are changing that by backing bold, mission-driven young founders and challenging the status quo of who gets funded.

They’re not just looking at the pitch deck—they’re seeing the person behind it.

This is how we build legacy—together

The support women offer today is shaping the leaders of tomorrow. And it’s not always about grand gestures. Sometimes, it’s simply amplifying a young person’s work on LinkedIn, introducing them to someone in your network, or giving honest feedback when they need it most.

At WomenIN, we see these acts of support happening every day across our community. And we’re reminded that when women rise, they lift others too.

Because when a young entrepreneur believes in her idea, and a woman believes in her, the possibilities are limitless.

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Women making waves in Africa

Safiya Aliyu, General Manager at SOSAI Renewable Energies Company

Bio 

Safiya Aliyu joined the Renewable Energy industry in 2007. She has a Master’s in Business Administration. Before her graduation from the university, she volunteered with the Developmental Association for Renewable Energies (DARE) supporting the Solar Cooker Deployment project and the United Nations Framework Convention on Climate Change (UNFCCC) Clean Development Mechanism (CDM) Project on improved cook stove. Upon graduation from the university, she joined Sosai Renewable Energies Company as a Project Officer, she later rose through the ranks to become a Project Manager in which position she managed the Arthur Guinness Fund/ Relief International Water Filter Project.In 2018, she successfully became a Techwomen fellow after 6 weeks training with her team winning a seed loan for their community impact project; MAAMI Nigeria. She also gave the winning pitch of Solar for healthcare in 2022 at the Nigerian Power Sector Program supported by Power Africa. She is the incumbent Treasurer of the Renewable Energy Association of Nigeria.

She has been with Sosai since its inception and is presently the General Manager at the core of Sosai’s transformation journey with a lot of dedication and hard work. Safiya has equipped herself in the field of Renewable Energy with several trainings and is now handling the Sosai’s Matan Arewa Project where women are encouraged and trained to become entrepreneurs in the Renewable Energy Sector. She is an expert in the deployment and management of projects on improved cookstoves, solar systems and community development. She has worked with Sosai team to operationalize 5 offgrid solar minigrids, distributed over 150,000 units of improved cookstoves and 20,000 units of solar lighting solutions. Sosai is estimated to have positively impacted 1,000,000 lives through its solutions and will be doing more as the business grows.


Questions

How does your business actively encourage women’s empowerment and development?

At Sosai Renewable Energies Company, we understand that women are backward when it comes to economic growth, this is because they face significant challenges in accessing technology and infrastructure, which limits their earning opportunities and financial inclusion. We encourage women’s empowerment and development by increasing their access to renewable energy technologies that they can resell or use as a piece of business equipment to earn income. We have established solar drying hubs in rural communities where women groups are the custodians of the hub, running the business to dry farm produce for the farmers in and out of their communities. Through this activity, they are promoting food security and also earning income for themselves.

We also support women with startup stock of solar lanterns, solar home systems, and improved cookstoves that they resell to promote the adoption of clean energy, and earn income for themselves. We train these women groups on the right kind of skills needed to grow their business and ensure it is sustainable. Our work with the women groups has increased their socio-economic status.

What message do you have for other women entering a male-dominated sector?

My message to women entering a male-dominated sector like the energy sector is to be confident, know your worth, and keep increasing your knowledge in the field you have chosen. It is important to believe in yourself and your abilities. Advocate for yourself and other women in the sector. It’s also important to seek out mentors and role models who can help you navigate the challenges of working in the sector because there will definitely be tough times that will even make you doubt yourself but with the support from role models and mentors, one will get the energy to be persistent.