CREATOR BOARD MEMBER

Lauren Terras

Lauren is an award winning South African sports publicist, strategic marketer, sponsorship activation, and brand development specialist. With a strong track record in high-performance campaigns, she has worked with top organisations including the South African Rugby Union (Springboks, Blitzboks), LaLiga, ASICS, Reebok, and SASCOC’s #TeamSA for the 2024 Olympics. 

As Vice-President of the South African Deaf Rugby Association (SADRA) and World Deaf Rugby, Lauren played a key role in SADRA being honoured as Best Associate Member at the SA Rugby Awards—a testament to her commitment to good governance and growing the sport inclusively. 

She also cohosts The Lauren & Dawn Show’s Olympics Series, a Spotify podcast, that showcases the journeys of South African and international female Olympians. 

Known for her strategic thinking and creative approach, Lauren excels in sponsorship strategy, digital content creation, and campaign management. Her work focuses on delivering measurable results through innovative partnerships and meaningful audience engagement in the South African and global sports market. 

Her unique blend of strategic vision, hands-on experience, and commitment to meaningful engagement makes her a trusted partner for brands, federations, and athletes aiming to leave a lasting impact—both on and off the field. Whether driving sponsorship value, amplifying untold stories, or breaking barriers in deaf rugby, Lauren’s work reflects her belief in the power of sport to unite, inspire, and create change. 

She is the founder and director of Terras Communications (www.terrascomms.com) and shareholder at BMT Sports and Entertainment and Springbok Rugby Comic  

What excites me about being part of the WomenIN Creator Board?

I’m deeply passionate about driving and inspiring women in sport. My journey began in elite sport at a time when it felt like there was no space for women—let alone support. Today, not only are we included, but we are valued. That shift didn’t happen by accident. It came from stories shared, lessons learned, and women showing up for each other. I’m excited to be part of a platform that amplifies those voices, equips women to own their space, and pushes us all to aim higher—together.

Why is it important for women to collaborate? 

Because we get it. We understand the climb, the sacrifice, the balance, and the boldness it takes. Behind every great brand is a woman giving her all—driven not by ego, but by purpose. Women are natural collaborators—we’re intuitive, detail-driven, solution-focused, and fiercely loyal. When we come together, we don’t just get things done—we create movements.

Why should people attend WiN Fest 2025? 

WiN Fest is more than an event—it’s a community. A safe, inspiring space to learn, connect, share, and take meaningful steps forward. Whether you’re starting out or levelling up, WiN Fest is where bold women belong.