TRANSPORT & ACTIVATION PARTNER

Loop

Loop is a Cape Town-based tech start-up revolutionizing South Africa’s minibus taxi industry by introducing digital solutions that enhance safety, convenience, and financial inclusion for both commuters and drivers. Founded in 2021 by Imtiyaaz Riley and Jamie Thurston Wyngaard, Loop enables users to book and pay for rides via WhatsApp, offers shared trips with transparent pricing, and has partnered with VISA to implement Tap-to-Phone instant payments. Recognized for its innovative approach, Loop has received awards including Social Enterprise of the Year and Best Mobility and Logistics Startup in Africa. By combining technology with deep industry insight, Loop is reshaping urban mobility and improving daily commutes for thousands across the country.