Digital – Wearewomenin

Rezan Ibishukcu
Growth Director
Insider

Meet Rezan: A Visionary Leader Transforming Tech and Empowering the Next Generation

With nearly a decade of experience in the FMCG and Tech industries, Rezan is a trailblazer in transforming digital landscapes across Africa and the Middle East. As the Growth Director at Insider, a leading marketing technology company, she has driven significant growth, spearheaded industry-changing projects, and passionately advocated for diversity and inclusion. Born in Turkey and inspired by the transformative power of technology, Rezan has not only led initiatives that revolutionize businesses but has also contributed to over 100 social projects, empowering women and teaching coding to underprivileged communities.

Her leadership, both at Insider and previously at Procter & Gamble, challenges the status quo in male-dominated industries, paving the way for the next generation of women in tech. Rezan’s story is one of innovation, empowerment, and a relentless drive to create positive change.

Dive into Rezan’s journey and her inspiring thoughts in our exclusive Q&A:

What advice do you have for young women aspiring to make a difference in digital & tech?
Ever noticed how call centers always use female voice assistants? That’s because a woman’s voice is not only powerful but also more pleasant to hear. 🙂 So, don’t be afraid to speak up. The tech world needs fresh perspectives, and yours is valuable.

What inspired you to pursue a career in digital/tech?

Growing up in Turkey, I saw how tech could transform lives. That pushed me to join a tech company where innovation can make lives easier.

Creating a positive impact is a core value not just for me, but also for my company, Insider.

Last year, we launched 100 social projects from teaching coding to assisting women from underprivileged areas to join the workforce.

What does breaking barriers and bias mean to you on Women’s Month?

Breaking barriers and bias is about flipping the script—ensuring identity and success are not mutually exclusive.

For me, it meant succeeding in a male-dominated industry. Now, it’s about going beyond that—paving the way for younger generations, so they can achieve even more than I did.

It’s about making sure the path is a little smoother for those who follow, so they can reach new heights without the same obstacles.

If you could be a superhero, who would you be? I’m a fan of Shuri from Black Panther—because who wouldn’t want to be a tech genius saving the world? She’s creative, smart, and a leader who uses tech for good. That’s exactly how I see the future of tech.  What is one quote or mantra you live by and why? “Empower others, and you empower yourself.” This hits home for me because real leadership isn’t just about your own success; it’s about lifting others as you rise. Know of a phenomenal women doing amazing work that you would like to shine a spotlight on, this could even be you. If so, please send an email to nazlee.fredericks@wearevuka.com.