Rashid Toefy is the Deputy Director-General in the Department of Economic Development and Tourism, with the mandate of creating jobs in the Western Cape economy. Rashid has served as the Chief Executive Officer of the Cape Town International Convention Centre (CTICC) and has worked extensively in the travel and tourism industry, both in South Africa and abroad. He spent three years based in Amsterdam, developing business and marketing strategies for businesses in over 30 countries, working extensively in Central Europe and Latin America. He has a degree in Economics and Environmental Science, as well an MBA, and has recently embarked on a PhD, focusing on “How leaders make strategic decisions in crisis conditions”. Rashid hates settling for mediocrity and wants to do profound things that impact positively on all those around him.